Launched in October 2016 during the 31st Anniversary of the ABC Automobile at the SVICC, it is the set objective of ABC Automobile to reward its customers by creating a customer loyalty program.
Through this initiative, ABC Automobile intends to reward all its members. To qualify, purchases must be made within ABC Automobile, including ABC Motors, ABC Autotech, ABC Marketing, QuikFix, Ginza Motors, Stuttgart Motors, ABC Car Rental and Good Harvest Ltd; an Insurance company of the ABC Group.
Drive members can order vouchers to convert into gifts(merchandise), discounts and cash vouchers with internal promoters of ABC Automobile division. The CLP also allow members to have access to rewards from external partners which are available in four categories: Hotel & Leisure, Home & Garden, Eating Out & Electronic Appliances.